Reply
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Windsor works with Reply by populating a custom field for each contact with a unique Video ID. This ID will be used in your email to show the correct video personalized for that contact. . Name the property something useful for the campaign you're setting up, like "Windsor Outreach Video ID".
Sequences using Windsor always start with a .
To put everything together, we will now set up two Zaps. The first will create Windsor videos when someone joins a sequence. The second will update the custom field and trigger the email when the video is ready.
Here's what the zaps typically look like:
In the Zapier step, Choose "Wait for Action from Zapier to move to the next step". This lets Zapier move contacts to the next step when the video is ready in .
Just like {{FirstName}},
a video email will include a personalized Windsor link. This link is the magic that makes Windsor work. To make sure the link is unique to each contact, we will use the custom field created in . Here is what the link looks like
Replace Windsor_Outreach_Video_ID
with your custom field.
For instance, here's what your email might look like.
If you want to add a thumbnail to your email (like above), .
When setting up automations for your campaign, setup Zapier as both the source and destination.
Please refer to and Windsor - Zapier docs if you need help setting up these Zaps.
This makes it easy to retry everyone who has bad data. Simply select everyone and mark them as active.
To prevent this from happening again in the future, make sure that your Reply integration is setup correctly and that there aren't other zaps on your account that might be pushing them prematurely to the next step.
Your Zaps could fail for a number of reasons, and most of the time they can be fixed with a . If the problem persists after retrying, please reach out to .
If you are A/B testing different email copies, but with the same video, then refer to . If you are A/B testing different videos, then we recommend setting up a unique Windsor campaign and Reply sequence for each branch of the test